# Initial Sale

In order to fund the [Initial Prize Pot](https://docs.wenwin.com/games/usdc-7-35-lottery/the-game/prizes) of the Wenwin 7/35 Lottery, Wenwin will carry out an Initial Sale.

In exchange for providing the Initial Prize Pot (USDC), WW buyers will effectively **become owners of the Wenwin Protocol** and start value accrual from the revenues generated by Wenwin.

The Initial Sale will be carried out via a token LBP where WW will be sold for USDC.

LBPs are a two-sided AMM with dynamically change token weighting (e.g. 1/99 to 99/1 for USDC / WW). LBPs use Weighted Math with time-dependent weights. This means that the WW token price will gradually decline over the course of the LBP, allowing each potential WW buyer to acquire WW at their desired price.

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It is also important to note that the Initial Sale benefits from strong flywheel effects: the more funds raised in the LBP, the higher the [Initial Prize Pot](https://docs.wenwin.com/games/usdc-7-35-lottery/the-game/prizes) becomes, which results in a higher Jackpot, which means more ticket sales and higher revenues for protocol, which results in more Buyback and Burn.

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**More information about the exact timing and parameters of the Initial Sale will be available at a later date.**